With the increasing popularity of Facebook as the leading social networking site, it is hard to deny that Facebook currently being among the few top visited website in the Internet. It would be interesting to check out the statistic published by Facebook themselves. Among the few notable ones (to date) are:

• more than 140 million active users,
• 2.6 billion minutes are spent on Facebook each day (worldwide)
• more than 660,000 developers and entrepreneurs from more than 180 countries

Having such a huge database of (real) users, amount of time spent on Facebook and with participation by such amount of developers and entrepreneurs, it means significant potential for the online advertisement sector.

Being a web developer, I am looking closely at how developing Facebook application can bring profit (and fame). At time of writing this article, Facebook allows applications to have their own advertisement banners and elements residing within the application canvas. This means another profit channel. And imagine 0.1% of total active users installed your application, and 10% of them uses your application daily, that will mean 140,000 page views per day.

I spent a few days before I finally figured out how to compile the bits and pieces of information out there, and I thought it would be great if I can share them with you while having it as a reference for myself.

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